After Raf Simons' much awaited Spring/Summer 2013 Pret-a-Porter Collection which made its debut in Paris this September, the whole fashion world has been catching their breath to see the spring campaign Dior come up with. And we surely were surprised. While previous campaigns focused on one specific supermodel, Simons chose four beauties - Daria Strokous, Anna Martynova, Diane Conterato, Nicole Pollard and Marie Piovesan - to represent a surreral and minimalistic Dior, and switch the main focus on the beautiful tailored pieces, rather than a celebrity. The brand has definitely gone out of its comfort zone don't you think? The campaign was shot by none other that Willy Vanderperre, who previously shot various Jil Sander campaigns, and took influence from surreal artist René Magritte.
As always, severe criticism followed - with fellow Fashion Spotters saying it's 'boring' and definitely 'not Dior'. I disagree, as I think the focus should be on the intricately tailored pieces Raf designed, instead of a
supermodel celebrity holding a Lady Dior Bag. Although it definitely is a long shot from Galliano's campaigns, to me it's a modernistic quintessential Parisienne look.
What about you? Do you love it or do you hate it? I'd love to hear!