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Dio(r)evolution for Women’s Day

Dio(r)evolution for Women's Day

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It’s hard to overstate the significance of Maria Grazia Chiuri, a FEMALE designer, at the helm of a house like Dior, so celebrating International Women’s Day with the ICONIC french fashion house seemed natural.

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This year’s Women’s Day celebrations were particularly powerful, and solidarity ran deep. During the fashion weeks that just wrapped, powerful feminine imagery was plastered around social media and runway collections alike, at times overshadowing the clothes, but mostly supplementing them. Cue Missoni’s pussy hats and BoF’s “tied together” bandanna, ‘Love’ and ‘Courage’ shown over clothes at Versace or a grateful Stella McCartney writing ‘Thank you Girls’, and designers armouring women for battle all around. Yesterday, women all over the world rallied against Donald Trump’s administration, in demonstrations that albeit smaller than the Women’s Marches, attested to the staying power of the movement. On Instagram, news feeds were filled with messages urging for women to support one another and stand together.

But what does feminism mean? Maria Grazia Chiuri’s proposal isn’t one-size-fits-all. Instead, Dior under a woman will be a different proposition precisely because she believes in the multitude of roles that a woman plays, crafting her own ladylike house codes. There were quilted white fencing kits that felt smooth and robust to the touch. An allusion to a protecting armour? No, it’s because the art of fencing “involves mind and heart at the same time, which women always need if they are to realize themselves” she told Vogue. There were net dresses adorned with flowers, insects, and leaves, showing off her talent with lace and embroidery, but also providing for the most romantic of customers. There were t-shirts bearing the slogan “We should all be feminists”, lifted from Nigerian novelist Chimamanda Ngozi Adichie’s 2013 TED talk, instant hits when paired with ornately beaded skirts with tarot imagery.

Chiuri’s Dior presents a high-low that appeals to girls who sidelined the house to their mothers’ wardrobes.  It is these young it-girls who were discovering the SS17 collection at Dior’s exquisite New Bond Street boutique yesterday. Discovering and falling in love. The J’Adior saddle bag was a hit all around, popping up incessantly on the large TV screen set up to show filtered selfies taken through the Dior Women app at the event. While the slogan t-shirts had their moment to shine, it was the logo emblazoned strapless heels, seen recently on street style snaps from fashion week, that everyone kept eyeing. The red and white tulle dresses were tried on by almost every guest, who would exit the changing room to twirl around the velvet sofas and pose for pictures. How the dresses, with their corseted inlay, looked good on every single girl, I will never know. A Dio(r)evolution, indeed.

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Dio(r)evolution for Women's Day
Dio(r)evolution for Women's Day

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Dio(r)evolution for Women's Day
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Dio(r)evolution for Women's Day

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Dio(r)evolution for Women's Day
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Dio(r)evolution for Women's Day

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Dio(r)evolution for Women's Day

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